Popular home improvement show Designing Spaces™ airing on Lifetime TV featured Neopor® insulation from BASF, The Chemical Company.

Popular home improvement show Designing Spaces airing on Lifetime TV will feature Neopor® insulation from BASF, The Chemical Company, on Friday, August 30, 2013 at 7:30 a.m. (ET/PT). This "Think Green" episode of Designing Spaces captures how a couple renovates their home using Neopor insulation products.

During the segment, "Innovative Green Building Solutions for Today's Homeowner," the Designing Spaces crew traveled to Ohio where they met with Grace Showalter, Business Manager from BASF Corporation representing the Neopor division, and Paul Fox, a contractor and BASF Construction expert, at a house where the homeowners made renovations using Neopor insulation.

Viewers will learn why Neopor is different from older, more traditional insulation, what an R-value is, and how Neopor insulation can save energy, lower bills, and increase the comfort level in the home as well as why the color is gray.

"We are honored to partner with Designing Spaces to help educate its viewers about the long- term benefits of using Neopor, a powerful insulation from BASF. Teaching consumers about how Neopor can help reduce energy bills, as well as illustrating how Neopor can help builders and contractors adapt to changing building codes, is a key part of our strategy," said Giorgio Greening, Senior Vice President, Global Styrenic Foams Business Unit.